It’s such a crowded industry that anyone setting up a new online bookmaker has to do something really special in order to stand out from the crowd. Whether it’s a great welcome bonus, a big set of ongoing promotions or consistently long odds, exceptional value is the first thing to offer your players if you are hoping to compete.
Choice is important too and while it’s obvious that any new bookie should quote markets for all the popular sports, it pays to have niches available at the same time with some obscure offerings and, a set of eSports thrown in to move with the changing times.
But who, out of the many new operators to set up in business in the last 18 months or so, is really standing out from the rest?
The main focus at Mr Win is the welcome offer which rises to an excellent £100.00 at its highest point. It has a low entry requirement of £10.00 and the rollover terms are fair too with an 8x play through being listed.
Mr Win also have one ongoing offer for multiple bets and while this is a list that could be added to, that welcome deal is an excellent one and it’s getting a lot of attention. Like all new bookies, you won’t find this operator on the comparison sites but prices are excellent across a range of sporting events.
An operator such as Sun Bets can score well when they are backed by a big brand and as part of the overall Sun newspaper group, they already have a strong following. Their standard welcome offer for new players is a fairly modest one with a £10.00 free bet up for grabs but if you can find an enhanced odds deal for new customers, these can be outstanding with price lifts recorded up to 33/1 for a £1.00 stake.
Prices are also good in the standard markets with a good choice of options for all bettors and there are some very generous price boosts on lots of sports.
EnergyBet introduced a welcome offer some time after their initial launch but it was definitely worth waiting for. Now, new players can claim a 100% match on their first credit up to 25 Euros with a low 10 Euro starting point and very fair rollover terms at 5x deposit and bonus combined.
A new promo has also been introduced as an Acca Insurance in the football markets so things are moving fast here and once again, the standard market prices are very impressive too.
BetEast focus on ongoing promotions as opposed to a flashy welcome offer and they do this really well. The list changes quite frequently but you can always expect to see price boosts and also some free bet deals when the big sporting events come along.
Acca boosts and refunds during the European football seasons can also be claimed and there is a very big selection of markets here with some very good prices.
The new sportsbook at GentingBet attracts attention partly because the company as a whole are one of the best known names in the physical casino world. Genting’s standard welcome deal is a £10.00 risk free bet but via this exclusive promo, you can claim a matched deposit bonus worth up to £25.00.
Regular promos appear throughout the sporting calendar and one of the more popular of these sees Genting take a football match and give you an extra £1.00 free bet every time your team scores a goal. Other offers appear on a rotational basis so check our news feeds.
Once again it’s the welcome offer that really stands out at 21Bet but this is unlike any that you could expect to see elsewhere. It does require regular wagering throughout the first year of your account but in return you could claim a £10.00 free bet for each of those initial 52 weeks.
That’s an incredible £520.00 at the end of the first 12 month period and there is a seriously good choice of ongoing offers too. These mainly focus on football and can provide free bets plus money back offers while the overall set up provides great value with strong prices across a very wide set of sporting markets.
Bet on Brazil
Bet On Brazil are another bookmaker with a familiar brand ambassador behind them as they are named after former Scotland, Spurs and Manchester United centre forward Alan Brazil. The standard welcome offer is a generous and eye catching one at a £50.00 upper limit and you can also look out for a wide choice of enhanced odds deals for new players.
Bet on Brazil’s main plus point comes with these, and a host of ongoing offers for existing players including an acca club with free bets on offer each week and there are regular competitions where you can win tickets to the big sporting events such as the Cheltenham Festival.
This is another outlet where the operator lets the welcome bonus attract all the early attention with the opening deal from Roy Richie worth an excellent 100 Euros at its highest point. The entry point is low once again at 10 Euros and while there is a slightly longer rollover period of 10x deposit and bonus, the qualifying odds in this respect are set at a low 1.60 minimum so it’s a fair set of terms overall.
There were no ongoing offers as of June 2017 but this is certainly a very positive start and as an extra bonus, there are competitive odds in the majority of markets offered by Roy Richie.
Ole777 have hit the online betting market in 2017 with a welcome offer which requires a number of qualifying bets but can earn a healthy free bet token of £30.00 at the end of the process. This is a good start but they really stand out with a big market list which is hard to match by any other brand.
Prices are strong too across all of those markets so for a good mix of long term choice and value, this is an excellent place to sign up.
As of June 2017, SportPesa were not listing a welcome bonus but for anyone looking for a long term place to play this will be hard to beat. The choice of markets is one of the best around with all the popular options covered, together with some obscure niches such as chess, cycling and water polo.
Promos may always come through in the future but SportPesa’s big strength is with their standard prices and that extensive choice of betting options.
As with all bookmaker promotions, please check all the terms and conditions that are relevant to these welcome offers and any ongoing deals that we have mentioned in this round-up.
We all look for different specifics when it comes to choosing a new bookie but the two things that keep us loyal to a brand are choice and value. All of these new bookmakers combine that perfectly and that’s why they are getting a good early customer base in such a busy industry.